Follow Our Blog

  • 20 Ways to Bend the Trend. August 05, 2010 So, things aren't going so well... sales soft, traffic down, competition at your heels, customers not showing the love, team ...
VIEW MORE
Close

The Idea Factory team led two major brand launches for us… an integral part of expanding the Newfoundland and Labrador Liquor Corporation local portfolio…we have been impressed not only with their creative but their ability to drill deep into the psyche of consumer behaviour and challenge our conventional thinking… clearly it’s not just about ‘big ideas’ out of thin air, but ‘big ideas’ based upon research and strategy.

Rob Simms, Director, Retail Sales & Marketing
Close

The Idea Factory really listens to what we’re saying, takes the time to understand what we want to achieve, and always captures the message in a creative and inspiring way.

Renee Ryan, Addictions Consultant,
Department of Health and Community Services
Close

In our minds, there is no more competitive retail business than the home furnishings business. We have used three of the larger agencies in Atlantic Canada and found they weren’t able to respond and react in a quick enough manner. Advertising campaigns need to drive traffic & sales. We have been with The Idea Factory since 2001 — they are able to bring fresh thinking and innovative campaigns that drive traffic.

Andrew Bell, President of Bell Group of Companies
Close

As soon as they laid it on us, everything came together… it was so easy being on the client side saying ‘That’s it! You’ve got it! That’s exactly what we’re looking for!’… It has created the exact atmosphere and culture that we wanted to infuse into the organization.

Dean MacDonald, Former Chief Executive Officer
Close

The Idea Factory’s ability to develop a concrete message from an abstract product has been instrumental in building a recognizable brand and marketing campaign for our software in global markets. They have helped us catch the attention of Fortune 500 companies as well as some of the largest public sector organizations in the world, from higher education through to national security. Their ability to produce ideas is very reflective of their name.

Kevin Fleming, President
Close

 
We did not put our account up for bids. We knew The Idea Factory’s reputation for building ‘campaigns that work’. We have been impressed from day one and three years later they remain our AOR. Uncontested.

Steve Marshall, Partner
Close

 
The Factory team continues to bring fresh thinking to our account… the unexpected has become expected.

Dean Hartman, President

takeCHARGE!

Client:
Newfoundland Power and Newfoundland & Labrador Hydro

Challenge:
We all love this province, but there are plenty of things we could be doing better to make sure it stays as beautiful as it is today. Saving energy in your home is easy — it's all a matter of knowing what to do.

Approach:
We created a full-spectrum campaign featuring high-quality TV spots, web advertising, in-store components, contests, seminars and more, all in an effort to encourage adoption in three main rebate programs.

Results:
In less than a year, two-thirds of consumers polled indicated awareness of the campaign, with nearly 30% able to recall the campaign by name. Within just 9 months, the 2009 participation target in the rebate programs were met.

image

takeCHARGE!

Client:
Newfoundland Power and Newfoundland & Labrador Hydro

Challenge:
We all love this province, but there are plenty of things we could be doing better to make sure it stays as beautiful as it is today. Saving energy in your home is easy — it's all a matter of knowing what to do.

Approach:
We created a full-spectrum campaign featuring high-quality TV spots, web advertising, in-store components, contests, seminars and more, all in an effort to encourage adoption in three main rebate programs.

Results:
In less than a year, two-thirds of consumers polled indicated awareness of the campaign, with nearly 30% able to recall the campaign by name. Within just 9 months, the 2009 participation target in the rebate programs were met.

image

takeCHARGE!

Client:
Newfoundland Power and Newfoundland & Labrador Hydro

Challenge:
We all love this province, but there are plenty of things we could be doing better to make sure it stays as beautiful as it is today. Saving energy in your home is easy — it's all a matter of knowing what to do.

Approach:
We created a full-spectrum campaign featuring high-quality TV spots, web advertising, in-store components, contests, seminars and more, all in an effort to encourage adoption in three main rebate programs.

Results:
In less than a year, two-thirds of consumers polled indicated awareness of the campaign, with nearly 30% able to recall the campaign by name. Within just 9 months, the 2009 participation target in the rebate programs were met.

image

takeCHARGE!

Client:
Newfoundland Power and Newfoundland & Labrador Hydro

Challenge:
We all love this province, but there are plenty of things we could be doing better to make sure it stays as beautiful as it is today. Saving energy in your home is easy — it's all a matter of knowing what to do.

Approach:
We created a full-spectrum campaign featuring high-quality TV spots, web advertising, in-store components, contests, seminars and more, all in an effort to encourage adoption in three main rebate programs.

Results:
In less than a year, two-thirds of consumers polled indicated awareness of the campaign, with nearly 30% able to recall the campaign by name. Within just 9 months, the 2009 participation target in the rebate programs were met.

Close