The Idea Factory team led two major brand launches for us… an integral part of expanding the Newfoundland and Labrador Liquor Corporation local portfolio…we have been impressed not only with their creative but their ability to drill deep into the psyche of consumer behaviour and challenge our conventional thinking… clearly it’s not just about ‘big ideas’ out of thin air, but ‘big ideas’ based upon research and strategy.

The Idea Factory really listens to what we’re saying, takes the time to understand what we want to achieve, and always captures the message in a creative and inspiring way.

In our minds, there is no more competitive retail business than the home furnishings business. We have used three of the larger agencies in Atlantic Canada and found they weren’t able to respond and react in a quick enough manner. Advertising campaigns need to drive traffic & sales. We have been with The Idea Factory since 2001 — they are able to bring fresh thinking and innovative campaigns that drive traffic.

As soon as they laid it on us, everything came together… it was so easy being on the client side saying ‘That’s it! You’ve got it! That’s exactly what we’re looking for!’… It has created the exact atmosphere and culture that we wanted to infuse into the organization.

The Idea Factory’s ability to develop a concrete message from an abstract product has been instrumental in building a recognizable brand and marketing campaign for our software in global markets. They have helped us catch the attention of Fortune 500 companies as well as some of the largest public sector organizations in the world, from higher education through to national security. Their ability to produce ideas is very reflective of their name.