WELCOME TO THE FACTORY FLOOR

Let’s make it happen.

So you need stuff to happen. Get that sales chart moving north-east. Figure out why nobody has heard of your new ‘this-will-change-the-world’ service. Maybe just understand how to get your insanely great little company to stand out in the big bad digital world. You want it to be great, and you want to work with people who are as passionate as you are. And you want it to happen now. Let’s talk…we love solving problems, brainstorming strategies, and creating powerful new ideas to make things happen. 

SOME OF OUR WORK

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

The Paint Shop is an iconic home decorating store with 26 successful locations across Newfoundland. Over the years, the brand had become tired and dated. It no longer reflected the dynamic, trendy home decorating center. To compete with the big box stores, the brand needed a fresh new start and we were up for the challenge.

The Paint Shop is an iconic home decorating store with 26 successful locations across Newfoundland. Over the years, the brand had become tired and dated. It no longer reflected the dynamic, trendy home decorating center. To compete with the big box stores, the brand needed a fresh new start and we were up for the challenge.

The Paint Shop is an iconic home decorating store with 26 successful locations across Newfoundland. Over the years, the brand had become tired and dated. It no longer reflected the dynamic, trendy home decorating center. To compete with the big box stores, the brand needed a fresh new start and we were up for the challenge.

Getting in on the ground floor of a new craft brewery is always a frothy creative opportunity. When Spindrift Brewing Co. (well, they didn’t have a name at the time) asked us to work with them on launching their new brewery and their first brew – we had to jump on board.

Getting in on the ground floor of a new craft brewery is always a frothy creative opportunity. When Spindrift Brewing Co. (well, they didn’t have a name at the time) asked us to work with them on launching their new brewery and their first brew – we had to jump on board.

Headquartered in Toronto, Anaconda Mining is the only active gold mine operating in Newfoundland and Labrador. As the company started to gain local attention, the management team asked us to help build their brand story. Tailored for key stakeholders in this province, the story has helped Anaconda gain equity among the investor community. The same way they discover gold, we built their brand and vision ‘from the ground up’.

Headquartered in Toronto, Anaconda Mining is the only active gold mine operating in Newfoundland and Labrador. As the company started to gain local attention, the management team asked us to help build their brand story. Tailored for key stakeholders in this province, the story has helped Anaconda gain equity among the investor community. The same way they discover gold, we built their brand and vision ‘from the ground up’.

Headquartered in Toronto, Anaconda Mining is the only active gold mine operating in Newfoundland and Labrador. As the company started to gain local attention, the management team asked us to help build their brand story. Tailored for key stakeholders in this province, the story has helped Anaconda gain equity among the investor community. The same way they discover gold, we built their brand and vision ‘from the ground up’.

The really brainy scientists at Petroforma work in a microscopic universe few of us really understand or ever see. When they asked us to help educate the general public on foodborne pathogens, we did what we do best: make it simple. We started sketching and created menacing little characters, known as the Invisible Invaders, who lurk in kitchens and cafeterias. Our goal was to explain the threat and position early detection as the solution.

The really brainy scientists at Petroforma work in a microscopic universe few of us really understand or ever see. When they asked us to help educate the general public on foodborne pathogens, we did what we do best: make it simple. We started sketching and created menacing little characters, known as the Invisible Invaders, who lurk in kitchens and cafeterias. Our goal was to explain the threat and position early detection as the solution.

The really brainy scientists at Petroforma work in a microscopic universe few of us really understand or ever see. When they asked us to help educate the general public on foodborne pathogens, we did what we do best: make it simple. We started sketching and created menacing little characters, known as the Invisible Invaders, who lurk in kitchens and cafeterias. Our goal was to explain the threat and position early detection as the solution.

 

We have worked with the experienced team at RMM, a leader in personal injury law, over the last 15 years to build an iconic brand with an iconic tagline – ‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve a campaign that started with one simple insight: make lawyers more approachable… which of course they are!

We have worked with the experienced team at RMM, a leader in personal injury law, over the last 15 years to build an iconic brand with an iconic tagline – ‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve a campaign that started with one simple insight: make lawyers more approachable… which of course they are!

We have worked with the experienced team at RMM, a leader in personal injury law, over the last 15 years to build an iconic brand with an iconic tagline – ‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve a campaign that started with one simple insight: make lawyers more approachable… which of course they are!

Steak lovers are very passionate about a great cut of meat. Our research confirmed this and revealed that when it came to grilling at home, a triple ‘A’ cut was the superior choice. That’s why Coleman’s only sells triple ‘A’ grilling steaks. We tapped into this insight and created a summer campaign using social media and radio.

Steak lovers are very passionate about a great cut of meat. Our research confirmed this and revealed that when it came to grilling at home, a triple ‘A’ cut was the superior choice. That’s why Coleman’s only sells triple ‘A’ grilling steaks. We tapped into this insight and created a summer campaign using social media and radio.

OUR CLIENTS

OUR CAPABILITIES

A sound strategy starts with achievable objectives. Our team will challenge traditional thinking, dig for insights, and simplify complex challenges to positively impact your business. We’ll help you see the world through the eyes of your customers, because it’s our job to change their behaviour to help you meet your marketing goals.

Creativity is a powerful tool. It allows us to break down barriers, communicate with consumers, and change behaviours. We produce work that is simple, but smart. Our authentic, memorable, and fresh ideas tap into core human emotions to inspire desire. We imagine, design, and execute these ideas to build businesses and generate brand loyalty.

Why do people go to your website? How do they find you? How will they interact with you? What do we want them do? Our process begins with a lot of questions. From there, it’s our job to work with you to build a simple user experience (UX) that is seamless from device to device.

Social media isn’t just about increasing ‘engagement’. It’s about building a human conversation around meaningful content. It’s powered by insightful data and driven by results. Starting with the development of a sound strategy, our team will create beautiful, dynamic, and engaging content to steer the conversation around your business.

Search is much more than just clicks and keywords. Intent and insight is what makes it meaningful. We dig deep to develop powerful strategies that will capture and influence the intent of your target audience. Once in market, we analyse the data in real time to uncover key insights that will strengthen results.

If creativity is the engine that drives the message, then media is the road on which the message runs. It’s built using a balanced plan that leverages the right channels at the right time. We maintain close relationships with suppliers across all channels to ensure you’re getting quality and value while effectivity reaching your audience.

Strategy

A sound strategy starts with achievable objectives. Our team will challenge traditional thinking, dig for insights, and simplify complex challenges to positively impact your business. We’ll help you see the world through the eyes of your customers, because it’s our job to change their behaviour to help you meet your marketing goals.

Creative

Creativity is a powerful tool. It allows us to break down barriers, communicate with consumers, and change behaviours. We produce work that is simple, but smart. Our authentic, memorable, and fresh ideas tap into core human emotions to inspire desire. We imagine, design, and execute these ideas to build businesses and generate brand loyalty.

Web Design & Development

Why do people go to your website? How do they find you? How will they interact with you? What do we want them do? Our process begins with a lot of questions. From there, it’s our job to work with you to build a simple user experience (UX) that is seamless from device to device.

Social Media

Social media isn’t just about increasing ‘engagement’. It’s about building a human conversation around meaningful content. It’s powered by insightful data and driven by results. Starting with the development of a sound strategy, our team will create beautiful, dynamic, and engaging content to steer the conversation around your business.

Search Marketing

Search is much more than just clicks and keywords. Intent and insight is what makes it meaningful. We dig deep to develop powerful strategies that will capture and influence the intent of your target audience. Once in market, we analyse the data in real time to uncover key insights that will strengthen results.

Paid Media

If creativity is the engine that drives the message, then media is the road on which the message runs. It’s built using a balanced plan that leverages the right channels at the right time. We maintain close relationships with suppliers across all channels to ensure you’re getting quality and value while effectivity reaching your audience.

OUR TEAM

Ed Roche

CEO/Creative Director & Founder
Ext. 226

 

Vanessa McBay

President, Director of Client Services
Ext. 224

 

Kevin Casey

Strategic Partner 

 

Sean Cadigan

Chief Financial Officer
Ext. 237

 

Cassie Pittman

Director, Strategy & Planning
Ext. 231

 

Steve Penney

Associate Creative Director
Ext. 230

 

Scott Shannahan

Production Manager
Ext. 225

 

Greg Merner

Art Director
Ext. 235

Joe Tanner

Senior Graphic Designer
Ext. 241

 

Yvonne Noseworthy

Copywriter
Ext. 245

 

Lesley Williams

Account Manager
Ext. 240

 

Ellen Carew

Account Manager
Ext. 222

 

Adam Puddicombe

Digital Planner
Ext. 239

 

Andrew Marshall

Account Coordinator
Ext. 223

 

Amanda Denine

Accounting Assistant
Ext. 221

Kim Peters

Marketing-Partnerships Manager

 

JOBS @ the FACTORY

Copywriter

Our creative department is looking for a bright, talented writer. You are a conceptual thinker who can generate big ideas,

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Copywriter

Our creative department is looking for a bright, talented writer.

You are a conceptual thinker who can generate big ideas, captivating little bits of copy, and strong, successful campaigns. You can write any form of content from pitch headlines to blog posts to long copy. A core focus of your work will be in the digital space, so hopefully you know more than a little about social media. And you are comfortable tackling a brief on your own, or as part of a team.

You are a wordsmith, a self-proclaimed member of the grammar police, and you can proofread like a pro. You’re also a self-starter who’s hungry for great opportunities to learn and grow, and you ask a lot of questions.

You have 2-5 years of experience (or more) in an ad agency setting, a post-secondary education (in something like marketing or communications), and a killer online portfolio. A diploma in copywriting would be a major asset, but it’s not a deal breaker.

Above all, you’re kind, curious, and passionate about creating great work in a small, energetic agency with a big future right here in St. John’s, NL.

Interested? Pop us a line at careers@ifactory.ca.