Tighty-Whitey-Advertisey
It wasn’t that long ago when a clever television spot or billboard was the benchmark for “remarkable” in breaking through consumer clutter. Not any more.
This past week Stanfield’s has taken ballsy to a whole new level in its sponsorship of “The Guy at Home in His Underwear.” For 25 days, Mark a.k.a. The guy at home in his underwear, will allow cameras to follow his moves at home in his gitch to raise $25,000 for testicular cancer, one Facebook friend at a time. For every “like” of his Facebook page, Stanfield’s will donate $1 to the Canadian Cancer Society.
Every day consumers can watch live as Mark picks his Stanfield’s pair of the day, cooks bacon in his tighty-whities, performs yoga moves… well, you get the drift. It’s only day 7 and the site has already hit 24,072 fans and climbing.
There’s no question Stanfield’s has cleverly found a new way to expose its brand and products. But what does it say about us, that we, as consumers, have clearly become obsessed with reality programming to a point where watching an average guy trot around his house in unflattering briefs is entertainment?
Nutty or remarkable? You be the judge.
Check out the trailer here!
- Categories:
- news
- |
- Tags:
- branding,
- campaigns
- |
- 4 Comments
4 Responses to “Tighty-Whitey-Advertisey”
Leave a Reply
We're currently looking for:
General Enquiries (View Details)ARCHIVES
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- December 2009
- November 2009
POPULAR TAGS
- advertising (9)
- Apps (1)
- augmented reality (1)
- branding (20)
- buzz (1)
- campaigns (1)
- change (2)
- clients (1)
- commercials (1)
- communications (2)
- community (1)
- contest (2)
- customer service (6)
- design (4)
- education (1)
- employees (1)
- environment (1)
- ethics (9)
- etiquette (1)
- history (1)
- ideas (3)
- illustration (1)
- jargon (1)
- marketing (9)
- news (1)
- outdoor (1)
- packaging (1)
- print (2)
- public relations (3)
- responsibility (12)
- retail (1)
- sex (1)
- soci (1)
- social media (24)
- social networking (2)
- sports (2)
- strategy (15)
- stress (1)
- technology (8)
- television (2)
- The Toy Factory (5)
- tips (4)
- tourism (1)
- traditional media (1)
- viral marketing (5)
- web design (1)
As long as g-strings are not part of the mix!:) Another example of a company choosing to support a charity which also helps to highlight the brand’s personality. It seems the nutty is remarkable in a lot of cases!
i like his apartment
He must think a lot of himself.
Another prime example of selling your product without selling your product … and helping a good cause.
(√ Like)