No Text is Worth Dying Over
So, I am not a purist by any means.
I AM that person at a red light that checks the Blackberry for a text and responds… and what feels like a five-second procedure is interrupted by a horn blaring behind me for missing the 13 flashing arrows and, subsequently, the chance to make that left turn.
Denial. Won’t happen again.
Stuck in traffic? Good time to catch up on emails. Time management shortcut.
Slow moving traffic? Acceptable time to quickly reply with a “on the way….” to a late meeting.
It’s only a few seconds.
I am not alone.
As I look left and right, I see it. And I am not talking 20–year–olds. I am talking soccer moms and Canadian–Tire–going–Saturday–morning–guys. Texting…. texting…. texting… and occasionally driving.
This isn’t an issue. I think its an epidemic.
And who’s going to admit after an accident, “Well officer, I was just finishing a ‘what are ya at?’ text and then – slam!”?
Anyway, this ad by AT&T shocked me and instantly made me reflect.
I need to change. It’s a first step.
Pass this along to someone else who thinks they are invincible to the texting–and–driving trap.
It happened to Mariah West. It can happen to you.
Or to someone you love.
- Categories:
- news
- |
- Tags:
- responsibility
- |
- 3 Comments
3 Responses to “No Text is Worth Dying Over”
Leave a Reply
We're currently looking for:
General Enquiries (View Details)ARCHIVES
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- December 2009
- November 2009
POPULAR TAGS
- advertising (9)
- Apps (1)
- augmented reality (1)
- branding (20)
- buzz (1)
- campaigns (1)
- change (2)
- clients (1)
- commercials (1)
- communications (2)
- community (1)
- contest (2)
- customer service (6)
- design (4)
- education (1)
- employees (1)
- environment (1)
- ethics (9)
- etiquette (1)
- history (1)
- ideas (3)
- illustration (1)
- jargon (1)
- marketing (9)
- news (1)
- outdoor (1)
- packaging (1)
- print (2)
- public relations (3)
- responsibility (12)
- retail (1)
- sex (1)
- soci (1)
- social media (24)
- social networking (2)
- sports (2)
- strategy (15)
- stress (1)
- technology (8)
- television (2)
- The Toy Factory (5)
- tips (4)
- tourism (1)
- traditional media (1)
- viral marketing (5)
- web design (1)
Thanks Kevin…I think most of us are guilty of this and you are absolutely right…it’s just not worth it!
Awesome post Kevin. What did we do before the cell phone or goodness forbid the blackberry?…we had to wait until we got there to communicate (in person no less) with our intended recipient. Unfortunately we are in a society that can’t seem to wait. Everything is escalated to the level of urgency that it has to be responded to immediately. Instant gratification. The sad part is that someone’s need for instant gratification may end up taking their own, or someone elses, life.
Hard habit to break . Reached for berry at red light tonight and caught myself. Allison …was that you next to me ready to bust me and the blog!!!!!!!