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RT @Malarkey “Microsoft and me (for a beautiful web)” Please help spread the word. http://forabeautifulweb.com/s/1341


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takeCHARGE!

Client:
Newfoundland Power and Newfoundland & Labrador Hydro

Challenge:
We all love this province, but there are plenty of things we could be doing better to make sure it stays as beautiful as it is today. Saving energy in your home is easy — it's all a matter of knowing what to do.

Approach:
We created a full-spectrum campaign featuring high-quality TV spots, web advertising, in-store components, contests, seminars and more, all in an effort to encourage adoption in three main rebate programs.

Results:
In less than a year, two-thirds of consumers polled indicated awareness of the campaign, with nearly 30% able to recall the campaign by name. Within just 9 months, the 2009 participation target in the rebate programs were met.

image

takeCHARGE!

Client:
Newfoundland Power and Newfoundland & Labrador Hydro

Challenge:
We all love this province, but there are plenty of things we could be doing better to make sure it stays as beautiful as it is today. Saving energy in your home is easy — it's all a matter of knowing what to do.

Approach:
We created a full-spectrum campaign featuring high-quality TV spots, web advertising, in-store components, contests, seminars and more, all in an effort to encourage adoption in three main rebate programs.

Results:
In less than a year, two-thirds of consumers polled indicated awareness of the campaign, with nearly 30% able to recall the campaign by name. Within just 9 months, the 2009 participation target in the rebate programs were met.

image

takeCHARGE!

Client:
Newfoundland Power and Newfoundland & Labrador Hydro

Challenge:
We all love this province, but there are plenty of things we could be doing better to make sure it stays as beautiful as it is today. Saving energy in your home is easy — it's all a matter of knowing what to do.

Approach:
We created a full-spectrum campaign featuring high-quality TV spots, web advertising, in-store components, contests, seminars and more, all in an effort to encourage adoption in three main rebate programs.

Results:
In less than a year, two-thirds of consumers polled indicated awareness of the campaign, with nearly 30% able to recall the campaign by name. Within just 9 months, the 2009 participation target in the rebate programs were met.

image

takeCHARGE!

Client:
Newfoundland Power and Newfoundland & Labrador Hydro

Challenge:
We all love this province, but there are plenty of things we could be doing better to make sure it stays as beautiful as it is today. Saving energy in your home is easy — it's all a matter of knowing what to do.

Approach:
We created a full-spectrum campaign featuring high-quality TV spots, web advertising, in-store components, contests, seminars and more, all in an effort to encourage adoption in three main rebate programs.

Results:
In less than a year, two-thirds of consumers polled indicated awareness of the campaign, with nearly 30% able to recall the campaign by name. Within just 9 months, the 2009 participation target in the rebate programs were met.

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