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Destination St. John’s

Client: Destination St. John's

Challenge:
Destination St. John’s, an organization that specializes in bringing meetings, conventions, tour groups, and events to St. John’s, needed a new look. They wanted something that would show off the vibrancy and excitement of our unique city.

Approach:
We wanted to clearly separate this brand from other cities out there, and we knew that would take a dramatic change from the standard bullet-pointed list of attractions. Through our research we found that when people talk about St. John’s, the word “colourful” comes up a lot — that we’re a destination full of colourful characters, colourful characters, and colourful encounters. We took that and ran with it, creating a vibrant and exciting logo, full of color and activity that perfectly shows off how interesting and unique this part of the world can be. Spend a weekend (or more) here, and we’re sure you’ll agree!

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Destination St. John’s

Client: Destination St. John's

Challenge:
Destination St. John’s, an organization that specializes in bringing meetings, conventions, tour groups, and events to St. John’s, needed a new look. They wanted something that would show off the vibrancy and excitement of our unique city.

Approach:
We wanted to clearly separate this brand from other cities out there, and we knew that would take a dramatic change from the standard bullet-pointed list of attractions. Through our research we found that when people talk about St. John’s, the word “colourful” comes up a lot — that we’re a destination full of colourful characters, colourful characters, and colourful encounters. We took that and ran with it, creating a vibrant and exciting logo, full of color and activity that perfectly shows off how interesting and unique this part of the world can be. Spend a weekend (or more) here, and we’re sure you’ll agree!

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