WHAT IF?

Let’s make it happen.

So you need stuff to happen. Get that sales chart moving north-east. Figure out why nobody has heard of your new ‘this-will-change-the-world’ service. Maybe just understand how to get your insanely great little company to stand out in the big bad digital world. You want it to be great, and you want to work with people who are as passionate as you are. And you want it to happen now. Let’s talk…we love solving problems, brainstorming strategies, and creating powerful new ideas to make things happen. 

SOME OF OUR WORK

Canada’s 150th birthday came up more than once while we were brainstorming for our very first Marine Atlantic campaign. It got us to thinking about the Great Explorers and their epic adventures. It dawned on us that, though the nature of sea travel has changed, its allure has not. We imagined what it would be like to place an old-world Explorer in a modern-day setting. And it looks a little something like this.

Canada’s 150th birthday came up more than once while we were brainstorming for our very first Marine Atlantic campaign. It got us to thinking about the Great Explorers and their epic adventures. It dawned on us that, though the nature of sea travel has changed, its allure has not. We imagined what it would be like to place an old-world Explorer in a modern-day setting. And it looks a little something like this.

We were busy creating a visual identity for our new ECHL hockey team in St. John’s when we came cross the above photo of Private Hazen Frazier of the Royal Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI. We saw the photo as the visual embodiment of our most cherished cultural traits — strength, courage and steadfast resilience — and it immediately became our inspiration. On May 22, the Newfoundland Growlers were officially launched.

We were busy creating a visual identity for our new ECHL hockey team in St. John’s when we came cross the above photo of Private Hazen Frazier of the Royal Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI. We saw the photo as the visual embodiment of our most cherished cultural traits — strength, courage and steadfast resilience — and it immediately became our inspiration. On May 22, the Newfoundland Growlers were officially launched.

We were busy creating a visual identity for our new ECHL hockey team in St. John’s when we came cross the above photo of Private Hazen Frazier of the Royal Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI. We saw the photo as the visual embodiment of our most cherished cultural traits — strength, courage and steadfast resilience — and it immediately became our inspiration. On May 22, the Newfoundland Growlers were officially launched.

We were busy creating a visual identity for our new ECHL hockey team in St. John’s when we came cross the above photo of Private Hazen Frazier of the Royal Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI. We saw the photo as the visual embodiment of our most cherished cultural traits — strength, courage and steadfast resilience — and it immediately became our inspiration. On May 22, the Newfoundland Growlers were officially launched.

We were busy creating a visual identity for our new ECHL hockey team in St. John’s when we came cross the above photo of Private Hazen Frazier of the Royal Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI. We saw the photo as the visual embodiment of our most cherished cultural traits — strength, courage and steadfast resilience — and it immediately became our inspiration. On May 22, the Newfoundland Growlers were officially launched.

We were busy creating a visual identity for our new ECHL hockey team in St. John’s when we came cross the above photo of Private Hazen Frazier of the Royal Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI. We saw the photo as the visual embodiment of our most cherished cultural traits — strength, courage and steadfast resilience — and it immediately became our inspiration. On May 22, the Newfoundland Growlers were officially launched.

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

The Paint Shop is an iconic home decorating store with 26 successful locations across Newfoundland. Over the years, the brand had become tired and dated. It no longer reflected the dynamic, trendy home decorating center. To compete with the big box stores, the brand needed a fresh new start and we were up for the challenge.

The Paint Shop is an iconic home decorating store with 26 successful locations across Newfoundland. Over the years, the brand had become tired and dated. It no longer reflected the dynamic, trendy home decorating center. To compete with the big box stores, the brand needed a fresh new start and we were up for the challenge.

The Paint Shop is an iconic home decorating store with 26 successful locations across Newfoundland. Over the years, the brand had become tired and dated. It no longer reflected the dynamic, trendy home decorating center. To compete with the big box stores, the brand needed a fresh new start and we were up for the challenge.

Like any good nation, Lamb’s Nation deserved an anthem. So we sent a call out asking fans to write and record an original anthem for a chance to win $15,000 and the opportunity to perform their track live on stage during the legendary George Street Festival. We picked our top ten and then let the fans decide on a winner by voting online. 40,000 votes later – we had a winner.

Like any good nation, Lamb’s Nation deserved an anthem. So we sent a call out asking fans to write and record an original anthem for a chance to win $15,000 and the opportunity to perform their track live on stage during the legendary George Street Festival. We picked our top ten and then let the fans decide on a winner by voting online. 40,000 votes later – we had a winner.

Like any good nation, Lamb’s Nation deserved an anthem. So we sent a call out asking fans to write and record an original anthem for a chance to win $15,000 and the opportunity to perform their track live on stage during the legendary George Street Festival. We picked our top ten and then let the fans decide on a winner by voting online. 40,000 votes later – we had a winner.

Getting in on the ground floor of a new craft brewery is always a frothy creative opportunity. When Spindrift Brewing Co. (well, they didn’t have a name at the time) asked us to work with them on launching their new brewery and their first brew – we had to jump on board.

Getting in on the ground floor of a new craft brewery is always a frothy creative opportunity. When Spindrift Brewing Co. (well, they didn’t have a name at the time) asked us to work with them on launching their new brewery and their first brew – we had to jump on board.

Headquartered in Toronto, Anaconda Mining is the only active gold mine operating in Newfoundland and Labrador. As the company started to gain local attention, the management team asked us to help build their brand story. Tailored for key stakeholders in this province, the story has helped Anaconda gain equity among the investor community. The same way they discover gold, we built their brand and vision ‘from the ground up’.

Headquartered in Toronto, Anaconda Mining is the only active gold mine operating in Newfoundland and Labrador. As the company started to gain local attention, the management team asked us to help build their brand story. Tailored for key stakeholders in this province, the story has helped Anaconda gain equity among the investor community. The same way they discover gold, we built their brand and vision ‘from the ground up’.

Headquartered in Toronto, Anaconda Mining is the only active gold mine operating in Newfoundland and Labrador. As the company started to gain local attention, the management team asked us to help build their brand story. Tailored for key stakeholders in this province, the story has helped Anaconda gain equity among the investor community. The same way they discover gold, we built their brand and vision ‘from the ground up’.

 

We have worked with the experienced team at RMM, a leader in personal injury law, over the last 15 years to build an iconic brand with an iconic tagline – ‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve a campaign that started with one simple insight: make lawyers more approachable… which of course they are!

We have worked with the experienced team at RMM, a leader in personal injury law, over the last 15 years to build an iconic brand with an iconic tagline – ‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve a campaign that started with one simple insight: make lawyers more approachable… which of course they are!

We have worked with the experienced team at RMM, a leader in personal injury law, over the last 15 years to build an iconic brand with an iconic tagline – ‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve a campaign that started with one simple insight: make lawyers more approachable… which of course they are!

Steak lovers are very passionate about a great cut of meat. Our research confirmed this and revealed that when it came to grilling at home, a triple ‘A’ cut was the superior choice. That’s why Coleman’s only sells triple ‘A’ grilling steaks. We tapped into this insight and created a summer campaign using social media and radio.

Steak lovers are very passionate about a great cut of meat. Our research confirmed this and revealed that when it came to grilling at home, a triple ‘A’ cut was the superior choice. That’s why Coleman’s only sells triple ‘A’ grilling steaks. We tapped into this insight and created a summer campaign using social media and radio.

A FEW OF OUR CLIENTS

OUR CAPABILITIES

A sound strategy starts with achievable objectives. Our team will challenge traditional thinking, dig for insights, and simplify complex challenges to positively impact your business. We’ll help you see the world through the eyes of your customers, because it’s our job to change their behaviour to help you meet your marketing goals.

Creativity is a powerful tool. It allows us to break down barriers, communicate with consumers, and change behaviours. We produce work that is simple, but smart. Our authentic, memorable, and fresh ideas tap into core human emotions to inspire desire. We imagine, design, and execute these ideas to build businesses and generate brand loyalty.

Why do people go to your website? How do they find you? How will they interact with you? What do we want them do? Our process begins with a lot of questions. From there, it’s our job to work with you to build a simple user experience (UX) that is seamless from device to device.

Social media isn’t just about increasing ‘engagement’. It’s about building a human conversation around meaningful content. It’s powered by insightful data and driven by results. Starting with the development of a sound strategy, our team will create beautiful, dynamic, and engaging content to steer the conversation around your business.

Search is much more than just clicks and keywords. Intent and insight is what makes it meaningful. As a Google Partner agency, we dig deep to develop powerful strategies that will capture and influence the intent of your target audience. Once in market, we use data from Google AdWords and Analytics to uncover key insights that will strengthen your results.

If creativity is the engine that drives the message, then media is the road on which the message runs. It’s built using a balanced plan that leverages the right channels at the right time. We maintain close relationships with suppliers across all channels to ensure you’re getting quality and value while effectivity reaching your audience.

Strategy

A sound strategy starts with achievable objectives. Our team will challenge traditional thinking, dig for insights, and simplify complex challenges to positively impact your business. We’ll help you see the world through the eyes of your customers, because it’s our job to change their behaviour to help you meet your marketing goals.

Creative

Creativity is a powerful tool. It allows us to break down barriers, communicate with consumers, and change behaviours. We produce work that is simple, but smart. Our authentic, memorable, and fresh ideas tap into core human emotions to inspire desire. We imagine, design, and execute these ideas to build businesses and generate brand loyalty.

Web Design & Development

Why do people go to your website? How do they find you? How will they interact with you? What do we want them do? Our process begins with a lot of questions. From there, it’s our job to work with you to build a simple user experience (UX) that is seamless from device to device.

Social Media

Social media isn’t just about increasing ‘engagement’. It’s about building a human conversation around meaningful content. It’s powered by insightful data and driven by results. Starting with the development of a sound strategy, our team will create beautiful, dynamic, and engaging content to steer the conversation around your business.

Search Marketing

Search is much more than just clicks and keywords. Intent and insight is what makes it meaningful. As a Google Partner agency, we dig deep to develop powerful strategies that will capture and influence the intent of your target audience. Once in market, we use data from Google AdWords and Analytics to uncover key insights that will strengthen your results.

Paid Media

If creativity is the engine that drives the message, then media is the road on which the message runs. It’s built using a balanced plan that leverages the right channels at the right time. We maintain close relationships with suppliers across all channels to ensure you’re getting quality and value while effectivity reaching your audience.

OUR TEAM

Ed Roche

CEO/Executive Creative Director & Founder
Ext. 226

 

Vanessa McBay

President, Director of Client Services
Ext. 224

 

Sean Cadigan

Chief Financial Officer
Ext. 237

 

Adam Puddicombe

Digital Marketing Director
Ext. 231

 

Chris Dunne

Director of Agency Development
Ext. 246

 

Steve Penney

Creative Director
Ext. 230

 

Ruby Carolan

Brand Planning Lead
Ext. 240

 

Valerie Donnan

Sr. Account Director
Ext. 225

 

Scott Shannahan

Systems & Production Lead
Ext. 227

 

Hersh Srivastava

Digital Account Manager
Ext. 222

Amelia White

Project Manager
Ext. 226

 

Maria Penney

Account Executive
Ext. 239

Greg Merner

Art Director
Ext. 233

Joe Tanner

Senior Graphic Designer
Ext. 247

 

Craig Moulton

Copywriter

Ext. 241

Anna Bullock

Junior Art Director
Ext. 235

Aaron Murphy

Digital Marketing Co-ordinator
Ext. 244

Lisa Dyke

Accountant/Office Administrator
Ext. 221

Bandit

Director of Greetings

CAREERS at THE FACTORY

Director of Creative Innovation

Working closely with Executive Creative Director and Creative Director to achieve world-class creative execution, the Director of Creative Innovation is responsible for ensuring Idea Factory is fully utilizing the latest digital tools and technology in the generation of creative content. You are a hybrid professional possessing a strong creative background combined with advanced knowledge of digital tools

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Director of Creative Innovation

Working closely with Executive Creative Director and Creative Director to achieve world-class creative execution, the Director of Creative Innovation is responsible for ensuring Idea Factory is fully utilizing the latest digital tools and technology in the generation of creative content. You are a hybrid professional possessing a strong creative background combined with advanced knowledge of digital tools and channels. You are expected to push the boundaries of our offerings, ensuring we are exploring emerging content channels and technology. A naturally curious individual, you possess a restless desire to learn and a strong need to work within a collaborative environment. With a keen vision of the future, you will be a key individual on our leadership team helping Idea Factory shape digital-first strategies.

In This Role, You Will: 

  • Oversee the agency’s creative product, specifically in digital channels and applications
  • Drive digital-first creative thinking and innovation across channels
  • Define and guide the digital creative process to align with client needs
  • You have a killer design aesthetic and an excellent handle on user experience and digital strategy. You know how to push creative teams to imagine new ways of bringing digital experiences to life through interaction and content.
  • You’ll be an arbiter of our digital vision and will find opportunities to foster this vision within the team and agency. You’ll help us push digital design to tell evocative brand stories that create emotional connections with consumers.
  • Bring a strategic mindset to projects in order to produce well-designed digital experiences that are not only beautiful but also effective in-market
  • You will collaborate with our business development team and help advise on digital opportunities with potential clients that express our distinct digital POV
  • Be able to be hands-on and have knowledge of programs and applications for the development of experiences in digital channels. You have a solid understanding of UX design principles and prototyping tools, and an equally polished portfolio showcasing your UI/visual design capabilities. A strong grasp of CSS, Javascript, HTML5, and front-end development trends is a plus.
  • Consistently bring innovative creative solutions and design applications to inspire team’s work
  • You are a mentor and a leader and are excited to manage and grow our team of digital designers
  • Ensures digital designs meet the needs of development and technical teams based on UX design best practices

 
In this role, you have:

Digital Acumen:

  • Deep understanding of the social media ecosystem and related best practices for incumbent (e.g. Facebook, Instagram) and emerging (e.g. Snapchat, TikTok) platforms
  • Strong knowledge of digital production tools (image capture) and software; especially around video and animation
  • Very fluent in Adobe Creative cloud applications such as Photoshop, Illustrator, After Effects, Premiere, and XD
  • Solid understanding of supporting digital channels such as email marketing, search, programmatic, and influencer partnerships
  • Ability to assist team members with developing and advancing their digital skills

 
Business Development:

  • The ability to use your knowledge and expertise to explore new business development ideas with our forward-thinking clients

 
Professional Skills:

  • Embrace a team-first mentality and thrive in an environment that prioritizes outcomes over process
  • Possess excellent time management skills and the ability to prioritize competing tasks, projects, and clients
  • Polished presentation skills; comfortable with formal speaking roles in client and new business presentations
  • A natural motivator who challenges teammates to push deeper

 
Interested? Send cover letter and resume to gatekeeper@ifactory.ca. To learn more about Idea Factory, visit careers.ifactory.ca.

Idea Factory is a locally owned business with an inclusive and collaborative working environment that encourages creativity and curiosity. We provide a competitive rewards package that includes a base salary, performance bonus, paid vacation, personal and sick days, medical, vision, and dental benefits that start from day one. In addition to an endless supply of snacks, we offer a flexible environment which includes free parking at our open-concept downtown St. John’s office, work-from-home arrangements, and summer hours.

Front-End Developer

Idea Factory is seeking a skilled Frontend Developer to implement attractive, user-friendly websites that drive results for our clients. You will be responsible for both back-end and front-end development including the implementation of WordPress themes and plugins as well as content management and security updates. Web Developer Responsibilities: Meet with clients to discuss website design

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Front-End Developer

Idea Factory is seeking a skilled Frontend Developer to implement attractive, user-friendly websites that drive results for our clients. You will be responsible for both back-end and front-end development including the implementation of WordPress themes and plugins as well as content management and security updates.

Web Developer Responsibilities:

  • Meet with clients to discuss website design and function
  • Create the website architecture
  • Design the UX and Build the front-end
  • Design and manage the website back-end including database and server integration
  • Generate WordPress themes and plugins.
  • Conduct website performance tests
  • Troubleshoot issues: Performance, site updates, security, etc
  • Conduct WordPress training with the client.
  • Monitor the performance of the live website
  • Setup marketing analytics code, pixels, and conversions

 
Web Developer Requirements:

  • Proven work experience as a web developer
  • Knowledge of front-end technologies including CSS3, JavaScript, HTML5, and jQuery
  • Knowledge of code versioning tools including Git, Mercurial, and SVN
  • Experience working with debugging tools such as Chrome Inspector and Firebug
  • Strong content management skills
  • Good understanding of website architecture and aesthetics
  • Good communication skills
  • Bachelor’s degree in computer science or a similar field

 
Interested? Send cover letter and resume to gatekeeper@ifactory.ca. To learn more about Idea Factory, visit careers.ifactory.ca.

Idea Factory is a locally owned business with an inclusive and collaborative working environment that encourages creativity and curiosity. We provide a competitive rewards package that includes a base salary, performance bonus, paid vacation, personal and sick days, medical, vision, and dental benefits that start from day one. In addition to an endless supply of snacks, we offer a flexible environment which includes free parking at our open-concept downtown St. John’s office, work-from-home arrangements, and summer hours.

Tech Lead

Idea Factory is seeking a dynamic Tech Lead with in-depth knowledge of programming languages and project management skills to map and execute web projects and digital solutions. As Tech Lead, you will be responsible for scoping web projects, leading development teams, implementing innovative solutions, and working with Idea Factory leadership to help shape and implement

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Tech Lead

Idea Factory is seeking a dynamic Tech Lead with in-depth knowledge of programming languages and project management skills to map and execute web projects and digital solutions. As Tech Lead, you will be responsible for scoping web projects, leading development teams, implementing innovative solutions, and working with Idea Factory leadership to help shape and implement the company’s tech roadmap.

Tech Lead Responsibilities:

  • Establish development standards, processes, and best practices
  • Determine scope of web projects and guide the technical vision based on client needs, goals, and budget
  • Develop Sitemaps and Information Architecture (IA)
  • Coordinate with development teams to map and execute web projects
  • Participate in the development and implementation of web solutions as required
  • Act as technical point of contact for the team and clients
  • Ensure client satisfaction by fulfilling technical parts of the delivery on time and on budget
  • Monitor application performance and troubleshoot technical issues
  • Oversee web and domain hosting obligations with IT partners

 
Tech Lead Requirements:

  • In-depth knowledge of back-end and front-end development
  • Proven work experience
  • Knowledge of design and User Experience (UX)
  • Ability to manage projects and excellent communication skills
  • Bachelor’s degree in computer science or a similar field

 
Interested? Send a cover letter and resume to gatekeeper@ifactory.ca. To learn more about Idea Factory, visit careers.ifactory.ca.

Idea Factory is a locally owned business with an inclusive and collaborative working environment that encourages creativity and curiosity. We provide a competitive rewards package that includes a base salary, performance bonus, paid vacation, personal and sick days, medical, vision, and dental benefits that start from day one. In addition to an endless supply of snacks, we offer a flexible environment which includes free parking at our open-concept downtown St. John’s office, work-from-home arrangements, and summer hours.