WHAT IF?

Let’s make it happen.

So you need stuff to happen. Get that sales chart moving north-east. Figure out why nobody has heard of your new ‘this-will-change-the-world’ service. Maybe just understand how to get your insanely great little company to stand out in the big bad digital world. You want it to be great, and you want to work with people who are as passionate as you are. And you want it to happen now. Let’s talk…we love solving problems, brainstorming strategies, and creating powerful new ideas to make things happen.

LATEST & GREATEST

When the owners of the ECHL’s newest franchise in Trois-Rivières, Quebec approached us to help create a new identity for the team, we jumped at the opportunity. With the success of our Newfoundland Growlers brand launch still fresh in our memories, we got right back in the groove, eager to tell a new story. The name for the team was first determined – harkening back back to a local pro team from the 50s & 60s, the ‘Lions’ would make their return.

It was essential for the new identity to be fresh – we wanted something that brought new energy to the classic name while celebrating the fierce hometown pride in the region. It was a challenging task that required quite a bit of design exploration, but in time something special began to take shape. We landed on a stylized fluer-de-lys (a symbol long associated with French culture) fashioned into the face of lion. The dual appearance of the logo gave the team a truly unique and ownable identity, while exuding a cool demeanor – the lion’s expression radiates something fierce looming beneath… ‘beware’!

SOME OF OUR WORK

Canada’s 150^th birthday came up more than once while we were brainstorming for our very first Marine Atlantic campaign. It got us to thinking about the Great Explorers and their epic adventures. It dawned on us that, though the nature of sea travel has changed, its allure has not. We imagined what it would be like to place an old-world Explorer in a modern-day setting. And it looks a little something like this.

We were busy creating a visual identity for our new ECHL hockey team in St. John’s when we came cross the above photo of Private Hazen Frazier of the Royal Newfoundland Regiment with Sable Chief, the mascot of the Regiment during WWI. We saw the photo as the visual embodiment of our most cherished cultural traits — strength, courage and steadfast resilience — and it immediately became our inspiration. On May 22, the Newfoundland Growlers were officially launched.

When GJ Cahill first approached us about launching a new corporate brand- we knew it was going be something special. The company’s owner, Fred Cahill, was looking for a brand that would take the business his father built into the next chapter of it’s successful existence. And that’s exactly what we did by updating their logo, elevating their identity, and building a brand worthy of the industry leader.

The Paint Shop is an iconic home decorating store with 26 successful locations across Newfoundland. Over the years, the brand had become tired and dated. It no longer reflected the dynamic, trendy home decorating center. To compete with the big box stores, the brand needed a fresh new start and we were up for the challenge.

Like any good nation, Lamb’s Nation deserved an anthem. So we sent a call out asking fans to write and record an original anthem for a chance to win $15,000 and the opportunity to perform their track live on stage during the legendary George Street Festival. We picked our top ten and then let the fans decide on a winner by voting online. 40,000 votes later – we had a winner.

Getting in on the ground floor of a new craft brewery is always a frothy creative opportunity. When Spindrift Brewing Co. (well, they didn’t have a name at the time) asked us to work with them on launching their new brewery and their first brew – we had to jump on board.

Headquartered in Toronto, Anaconda Mining is the only active gold mine operating in Newfoundland and Labrador. As the company started to gain local attention, the management team asked us to help build their brand story. Tailored for key stakeholders in this province, the story has helped Anaconda gain equity among the investor community. The same way they discover gold, we built their brand and vision ‘from the ground up’.

We have worked with the experienced team at RMM, a leader in personal injury law, over the last 15 years to build an iconic brand with an iconic tagline – ‘Make the Call’. The team at RMM has pushed us to deliver fresh ideas and evolve a campaign that started with one simple insight: make lawyers more approachable… which of course they are!

Steak lovers are very passionate about a great cut of meat. Our research confirmed this and revealed that when it came to grilling at home, a triple ‘A’ cut was the superior choice. That’s why Coleman’s only sells triple ‘A’ grilling steaks. We tapped into this insight and created a summer campaign using social media and radio.

A FEW OF OUR CLIENTS

OUR CAPABILITIES

A sound strategy starts with achievable objectives. Our team will challenge traditional thinking, dig for insights, and simplify complex challenges to positively impact your business. We’ll help you see the world through the eyes of your customers, because it’s our job to change their behaviour to help you meet your marketing goals.

Creativity is a powerful tool. It allows us to break down barriers, communicate with consumers, and change behaviours. We produce work that is simple, but smart. Our authentic, memorable, and fresh ideas tap into core human emotions to inspire desire. We imagine, design, and execute these ideas to build businesses and generate brand loyalty.

Why do people go to your website? How do they find you? How will they interact with you? What do we want them do? Our process begins with a lot of questions. From there, it’s our job to work with you to build a simple user experience (UX) that is seamless from device to device.

Social media isn’t just about increasing ‘engagement’. It’s about building a human conversation around meaningful content. It’s powered by insightful data and driven by results. Starting with the development of a sound strategy, our team will create beautiful, dynamic, and engaging content to steer the conversation around your business.

Search is much more than just clicks and keywords. Intent and insight is what makes it meaningful. As a Google Partner agency, we dig deep to develop powerful strategies that will capture and influence the intent of your target audience. Once in market, we use data from Google AdWords and Analytics to uncover key insights that will strengthen your results.

If creativity is the engine that drives the message, then media is the road on which the message runs. It’s built using a balanced plan that leverages the right channels at the right time. We maintain close relationships with suppliers across all channels to ensure you’re getting quality and value while effectivity reaching your audience.