What if you made the call?

While impressive stats like “325 years of experience” and “$500 million in compensation” highlight the depth of Roebothan McKay Marshall’s experience, they risk feeling impersonal – and if there’s anything we’ve learned from working with Roebothan McKay Marshall for over 20 years, it’s that there’s nothing more personal to them than helping accident victims get the compensation they deserve. 

Powerful stats meet even more powerful, human-centred stories. Candid lawyer interviews show teamwork and expertise, while the scale of the numbers catch the eye and prove credibility. Together, they create a trust-driven message that appeals to both emotion and logic.

Our latest iteration of the Make the Call campaign took a multi-channel approach, blending website updates, video content, social media, display ads, and billboards to amplify the message. Even though the Make the Call platform has been around for years, its messaging still resonates strongly today. YouTube pre-roll ads saw great engagement, while paid social drove a significant lift in clicks. The website saw more traffic with users checking lawyer bios and reading educational content. Display and paid search ads performed well, and billboards helped boost visibility even further—proving the lasting effectiveness of the Make the Call message.

The campaign performed well across the board, boosting visibility, engagement, and leads. Videos captured strong attention, social ads reached the right audiences and saw a big lift in clicks, and more people visited the site and took action. Users explored lawyer bios and educational content, showing real interest. Paid search ads also stood out with exceptional engagement from high-intent audiences.